Social Media Engagement Guide - Build an Active Community

Master strategies to increase likes, comments, shares, and saves. Learn how to build genuine connections with your audience and create content that drives engagement. Turn followers into an active, loyal community.

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Active Users
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Posts Scheduled
98%
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Powerful Features

Everything you need to manage your social media presence effectively

Engagement Tactics

Learn proven tactics: asking questions, using polls, storytelling, user-generated content, and controversy (when appropriate).

Platform-Specific Strategies

Each platform rewards different engagement types. Learn what works best for Instagram, LinkedIn, TikTok, etc.

Measuring Engagement

Calculate and track engagement rate. Understand what percentage is good for your industry and audience size.

Community Management

Best practices for responding to comments, DMs, and building authentic relationships.

Why Choose BrandOye?

Join thousands of marketers who trust BrandOye for their social media success

Increase Algorithm Reach

High engagement signals algorithms to show your content to more people. Posts with strong early engagement can go viral.

Build Loyal Community

Engagement creates relationships. Engaged followers become customers, advocates, and word-of-mouth marketers.

How It Works

Get started in minutes with our simple, intuitive workflow

1

Create Engagement-Focused Content

Use tactics like questions, polls, fill-in-the-blanks, controversial opinions, and storytelling.

2

Optimize Captions for Engagement

Include clear calls-to-action asking for comments, tags, saves, or shares.

3

Respond to Engagement Quickly

Reply to comments within first hour to boost algorithm favorability and encourage more comments.

4

Analyze What Drives Engagement

Track which content types and topics generate most engagement, then create more of what works.

Frequently Asked Questions

Find answers to common questions about BrandOye

For Instagram: 1-3% is average, 3-6% is good, 6%+ is excellent. Smaller accounts typically have higher rates than large accounts.

Build an Engaged Community

Learn engagement strategies and track your performance. Try BrandOye free for 14 days.

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