Social Listening Guide - Monitor Conversations and Trends

Master social listening to track brand mentions, understand customer sentiment, identify trends, and discover opportunities. Learn how to monitor conversations across social media and turn insights into action.

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Powerful Features

Everything you need to manage your social media presence effectively

Brand Monitoring

Track mentions of your brand, products, competitors, and industry keywords across social platforms.

Sentiment Analysis

Understand if conversations about your brand are positive, negative, or neutral.

Trend Identification

Spot emerging trends, topics, and conversations relevant to your industry before competitors.

Opportunity Discovery

Find customers asking for solutions you provide, influencer partnership opportunities, and content ideas.

Why Choose BrandOye?

Join thousands of marketers who trust BrandOye for their social media success

Prevent PR Crises

Catch negative sentiment early before it escalates into full-blown crisis. Respond quickly to address concerns.

Discover Leads

Find people asking for recommendations or complaining about competitors—perfect warm leads for outreach.

How It Works

Get started in minutes with our simple, intuitive workflow

1

Set Up Monitoring Keywords

Track your brand name, products, industry terms, competitor names, and relevant hashtags.

2

Monitor Conversations

Use social listening tools to track mentions in real-time across platforms.

3

Analyze Sentiment and Trends

Identify patterns in what people are saying and how they feel about your brand.

4

Take Action

Respond to mentions, address concerns, engage with opportunities, and inform strategy with insights.

Frequently Asked Questions

Find answers to common questions about BrandOye

Social monitoring tracks brand mentions and metrics. Social listening analyzes broader conversations to extract insights and understand sentiment, trends, and opportunities.

Understand Your Audience Better

Use social listening to track conversations and discover opportunities. Try BrandOye free.

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