Calculate Instagram engagement rate for any account instantly. Measure likes, comments, and saves against followers to understand true engagement. Essential for influencers, brands, and agencies evaluating partnerships.
Everything you need to manage your social media presence effectively
Calculate engagement rate using industry-standard formula: (Likes + Comments) / Followers × 100.
Compare your rate against industry averages to understand if your engagement is strong or needs improvement.
Analyze influencer engagement rates before partnerships to avoid fake followers and ensure authentic audiences.
Track engagement rate over time to measure content strategy effectiveness and growth.
Join thousands of marketers who trust BrandOye for their social media success
Engagement rate reveals authentic influence better than follower count. Avoid wasting budget on inflated follower accounts with low engagement.
Low engagement rate signals need for better content, posting times, or hashtag strategy. Use data to optimize your approach.
Get started in minutes with our simple, intuitive workflow
Input total followers, average likes per post, and average comments per post.
Tool instantly calculates engagement rate percentage and provides benchmark comparison.
Understand if engagement is excellent (>6%), good (3-6%), average (1-3%), or needs improvement (<1%).
Find answers to common questions about BrandOye
Calculate engagement rate and benchmark against your industry. Try free for 14 days.
✓ 14-day free trial • ✓ No credit card required • ✓ Cancel anytime